10 ÷ 72 expressed as a percentage is 13.89%. This tells you how big the fraction is compared to a whole.
The fraction 10/72 can also be reduced to 5/36, but the size stays the same. Whether you write it as a fraction or a percent, it represents the same part of a whole.
Seeing the number as a percent makes it easy to compare with other values, like test scores or discounts. You can quickly tell that 10/72 is just under 14 % of the whole.
In everyday use, you might round it to 14 % when you need a quick estimate, but the more accurate figure is 13.89%.